THAT’S WHY WE LAUNCHED PROJECT UNICORN.
Growing an early-stage idea into a start-up that can stand on its own isn’t easy. (We know…we’ve been there.) Every new company has to progress through different developmental phases until they secure adequate resources to launch, scale and grow.
Horn and Mane’s Project Unicorn initiative isn’t a traditional incubator who works with multiple start ups at the same time and focuses on selling new ideas. We only choose one business a year, in each of our operating markets, and then throw all that we’ve got at them. We help you set up the basics (road maps, forecasts, tools), provide administrative support across all key functional areas and ensure you have access to ongoing education and training. When you’re ready, we can make introductions to subject matter experts around the world, support fundraising initiatives and guide the development and execution of a clearly outlined go-to-market plan.
We launch a new search for a new Unicorn every January.
See our most recent case study below.
HORN AND MANE DRAWS FROM ITS FULL SERVICE OFFERING TO PROVIDE SUPPORT TO ITS SELECTED UNICORNS.
Discover all the ways that your business can benefit from integrating your sales and marketing efforts across digital channels. Learn more about our strategy, digital marketing, ecommerce and customer experience services today.
Click the links below to visit hornandmane.com and our detailed service pages.
Business Strategy
Every business needs a clear path forward. A sound strategy is where the journey begins — defining direction, priorities and the model that drives success. Horn and Mane works with you and your team to identify opportunities, clarify positioning and build actionable strategies for sustainable growth
Business Transformation
Even the best strategy fails without strong systems behind it. Actionable intelligence builds the operational backbone for growth — integrating digital tools, optimized processes and data rich insights to enable smarter, faster decisions. Positioned at the core of the journey, this phase turns complexity into clarity enabling businesses to scale with confidence and control.
Go-to-Market Planning
Turning strategy into traction requires precision. A Go-to-Market plan defines how, when and where your business connects with its audience. Horn and Mane guides alignment across product, pricing, promotion and people to deliver and implement a unified commercial plan. This is where insight becomes action.
Market Activation
Customers don’t experience your strategy — they experience your execution. Market activation brings your brand to life through digital and experiential marketing that converts awareness into engagement and action. This phase delivers for B2B and B2C brands alike, through fully integrated marketing efforts that drive one cohesive growth engine.
MEET LAST YEAR’S
PROJECT UNICORN RECIPIENT, NEW YORK BASED PATRICK EARLTM ART
Patrick-EarlTM is a global art brand owned by visual artist Patrick-Earl Barnes. Founded in 1995, the brand has expanded over the years to include the Artist’s original artworks, product licensing of images, and commissioned work.
Patrick-Earl’s work has appeared in several major motion pictures, television shows, and commercials, and has exhibited in galleries, museums, high-end boutique hotels, and retail stores worldwide.
His work is owned by an impressive list of collectors worldwide, including numerous celebrities. Patrick-Earl is a highly regarded and sought after Artist, who has received considerable press in notable publications, such as Raw Vision, Complex Magazine, Aspire Design and Home Magazine, Woman Magazine Austria, and Four Magazine. Read about Patrick’s digital transformation journey with Horn and Mane.
THE GOAL, THE ACTIONS
& THE RESULTS
The goal was to grow an already sizeable group of Patrick-Earl™ art fans, art enthusiasts and local buyers to include global collectors, influencers and potential brand partners.
Horn and Mane worked with Patrick-Earl to formalize a brand blueprint for a multi-faceted business model and then built out a customer journey map that identified and merged key points of influence across on-line and off-line channels. Key deliverables included a three-year business road map, a revamped ecommerce strategy, a newly designed and search optimized website and new marketing assets for use across owned digital channels.
OVER 450+ PIECES OF ART ADDED
TO AN ONLINE DATABASE
50% SALES LIFT POST
WEBSITE RELAUNCH
ORGANIC SEARCH UP 5%
FOLLOWING RELAUNCH
Sign up to receive our 2024 application package once it’s available.
We launched Project Unicorn because we understand that starting a new business is hard. This is our way to share all of the things that we’ve learned on our journey to date in hopes of giving just a few more early-stage ideas a platform for visibility and growth.